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Pure Leaf
Credits
Director & Editor: Tessa Greenberg
Producer: YiYi Han
DP: Charlee Harrison
Production Designer: KelseyHannahWalsh
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In this social experiment with real New Yorkers, we fabricated a custom-designed “Tea Break” machine that locked people’s phones away for 10 minutes, encouraging them to take a revitalizing break during their busy day. To support the experience, the set design created a relaxing, cozy environment in the middle of a bustling New York City block. Furniture and greenery were selected to reflect the Pure Leaf brand and feel cohesive with the vending machine, helping create a calm, recognizable space where people could slow down, unplug, and recharge.

Production
Designer
Social Video Content
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