Nike Blue Vision
Photographer: @Lucka NGÔ
Director: @Dominic Lahiff
Producer: @Cynthia Angel
Production Designer: @KelseyHannahWalsh
The Nike Vision 16mm film commercial demonstrates the power of blue light technology. The story begins with a modern creative work environment leading to a Chinatown iconic restaurant. The props and styling of the sets support the nostalgic narrative of an office romance while leaving hierarchy for the product. The non-union commercial was filmed on location in New York City.